English for slow business

    Greenwashing is a marketing or PR tactic where a company falsely promotes its products, policies, or overall image as environmentally friendly to appear more sustainable than it actually is. 🌱 In simple terms: It’s when a company pretends to be “green” without making real environmental improvements .   How Greenwashing Works Companies may use environmental language, imagery, or claims that sound good but don’t reflect real environmental benefits . Common tactics include: Vague claims : Words like “eco-friendly,” “natural,” or “green” without proof. Misleading labels : Fake certifications or labels that look official. Hidden trade-offs : Highlighting one small green feature while ignoring larger environmental harm. No evidence : Claims with no data, studies, or verification. Irrelevant claims : Saying something like “CFC-free” even though CFCs are already banned. Simple Example A clothing brand advertises a “sustainable collection” made with 10%...

     

  Do you like taking pictures? What kind of pictures?   This is what I came across on my twitter account. José Yosigo is a photographer. His real name is José Javier Serrano. How would you discribe his work?   Born in San Sebastian, José Javier Serrano , known as Yosigo , now lives and works in Barcelona as a photographer. Yosigo began and followed his graphic design studies and photography was just an escape route, a way to take his eyes off the computer screen. Then, with the passing of time, his hobby became his work. In his shots we find, however, his propensity for graphic design, we find it in composition, in the choice of shapes and color balance. We can say that what inspires his projects are the people, walking in the street or sunbathing on the beach. In the series of shots Animal Turista , Yosigo has immortalized human nature on holiday, at the sea, noticing how the man becomes a predator of everything around him, expands taking up all the space. ...