PROJECT. STARTING A RESTAURANT.




PROJECT: Starting a restaurant.




DESCRIPTION: Starting a restaurant.

GROUP: 2 people.

FORMAT: physical/digital/ live

DURATION: 5-10 minutes.

PROJECT LENGTH: 8-10 pages + cover or 10 -15 minutes duration.

MUST-HAVE ELEMENTS:

  • INTRODUCTION. Description type of restaurant, target customers, location, etc.

  • BUSINESS PLAN.

  • CREATING A MENU.

  • MARKETING AND PROMOTION.

  • PRESENTATION: powerpoint or video.

All MUST be in English .

DEADLINE: Feb. 10th.

WORK SESSIONS at school: 10 sessions (20 hours)+ presentation.


INVESTIGATION: websites. 


READING. Read the following advice and discuss it. 

There are a few keys you’ll need to founding a successful restaurant -- one that stays open for over a year. The first is, obviously, passion. No one should start a restaurant to make money. If that’s your goal, you’ll almost certainly fail. However, it takes more than heart and talent to succeed:

1. Perfect your menu.

2. Pick great staff.


3. Choose comfortable furniture and appealing decorations. 

4. Market your restaurant effectively. While a restaurant website, thankfully, does not need to be anything too elaborate -- some of the best are only a page or two -- it does absolutely need to have four pieces of information: address, telephone number, hours of operation and menu.


ACTIVITY 1.   Answer the following questions. 

● What kind of food do you want to serve?

● What is your menu selection inspired from?

● Where do you want your restaurant to be located?

● What kind of customers are you looking to serve?

● What’s the visual design of your restaurant going to be?

● What kinds of exciting promotions do you want to run?

● What’s the general layout of your restaurant going to look like?

ACTIVITY 2. Let's discuss the following concepts. 

1. TARGET MARKET. 

2. BUSINESS PLAN. 

It should include: 

a.  Description of Business - a quick overview of what your restaurant is about and what sets it apart from others.
b. Funding. This includes your plan to utilize restaurant equipment lease, a bank loan, or other financing or lease.
c. Services/Products - overview of the food you’ll sell or services you’ll provide.
d. Market analysis and marketing plan. 


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